Jason Zillo, the Yankees Director of Communications and Media Relations, joins Kim Jones to discuss HOPE Week (Helping Others Persevere & Excel), a unique week-long community program that will bring to light five remarkable stories intended to inspire individuals into action in their own communities.
Initiated in 2009 and now in its third year, HOPE Week is rooted in the fundamental belief that acts of goodwill provide hope and encouragement to more than just the recipient of the gesture.
Each day from Monday, July 25, through Friday, July 29, the Yankees will reach out to an individual, family or organization worthy of recognition and support. Though each day’s honoree will ultimately be celebrated at Yankee Stadium prior to a game, outreach will also take place away from the Stadium in various locations around New York City, allowing the Yankees to personally connect with individuals in settings that highlight their tremendous accomplishments.
One of the most unique aspects of HOPE Week is that every player on the active roster, general manager Brian Cashman, as well as manager Joe Girardi and his coaching staff, will participate in the outreach for the five events.
Equally significant during HOPE Week is gaining publicity for the highlighted causes and organizations. The greatest challenge facing many not-for-profits is generating interest, awareness and funding for their missions.
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