Jason Zillo, the Yankees Director of Communications and Media Relations, joins Kim Jones to discuss HOPE Week (Helping Others Persevere & Excel), a unique week-long community program that will bring to light five remarkable stories intended to inspire individuals into action in their own communities.

Initiated in 2009 and now in its third year, HOPE Week is rooted in the fundamental belief that acts of goodwill provide hope and encouragement to more than just the recipient of the gesture.

Each day from Monday, July 25, through Friday, July 29, the Yankees will reach out to an individual, family or organization worthy of recognition and support. Though each day’s honoree will ultimately be celebrated at Yankee Stadium prior to a game, outreach will also take place away from the Stadium in various locations around New York City, allowing the Yankees to personally connect with individuals in settings that highlight their tremendous accomplishments.

One of the most unique aspects of HOPE Week is that every player on the active roster, general manager Brian Cashman, as well as manager Joe Girardi and his coaching staff, will participate in the outreach for the five events.

Equally significant during HOPE Week is gaining publicity for the highlighted causes and organizations. The greatest challenge facing many not-for-profits is generating interest, awareness and funding for their missions.

You won't want to miss this! WATCH HERE>

Kim Jones speaks with Rays left fielder Sam Fuld, who has taken the baseball community by storm in 2011.

Standing 5-foot-10 inches tall, Fuld will never be the biggest man in the big leagues. Despite this fact, his superlative work ethic, exceptional baseball acumen and fearless style of play have allowed the former Stats Inc., intern to quickly become one of the Majors’ most popular players.

You won't want to miss this! WATCH HERE>

For some scouts, seeing a player succeed in the Major Leagues is refreshing. When you happen to be the scout that spotted Derek Jeter, it's life-affirming.

Kim Jones speaks with Dick Groch, the man who recognized Jeter's talent long before the rest of the world comprehended it, about the All-Star and future Hall of Famer's success as he approaches 3,000 hits.

You won't want to miss this! WATCH HERE>

Yankees clubhouse reporter Kimberly Jones will chat live Friday night at 6:45.

Be sure to check back here to talk Yankees baseball with Kimberly prior to the start of the four game series between the Yankees and Indians.

The tornado that devastated Tuscaloosa, Alabama, hit Yankees pitcher David Robertson hard. Kimberly Jones recently visited Robertson's home town to share the story of how the people are determined to recover, and what Robertson and his wife, Erin, are doing to help raise awareness (WATCH).